Professional Experience

Visit Brenham Destination Manager | City of Brenham

Brenham, TX | May 2026 – Aug 2026

• Managed destination communications through leadership reports and presentations, partner and visitor newsletters, and direct engagement with tourism partners and community stakeholders.
• Led planning and execution of the Summer Showcase event series, coordinating talent, sponsorships, promotion, logistics, and post-event reporting.
• Coordinated group travel and tours, working with organizers, attractions, and tourism partners to arrange itineraries, group rates, and visitor logistics.

Media Executive | Gray Media Group (KBTX)

College Station, TX | Apr 2023 – May 2026

• Developed a portfolio of 20+ client accounts representing more than $500K in annual advertising revenue, building long-term relationships through transparent communication, marketing guidance, and responsiveness to business needs.
• Created and presented comprehensive marketing plans using audience and industry research, market conditions, and historical media performance to allocate advertising investments to support business goals.
• Facilitated campaign execution by coordinating schedules, deliverables, placements, and deadlines across production, traffic, digital operations, and other internal teams.
• Led creative development from concept through delivery, shaping messaging and copy while coordinating production, revisions, and client approvals to deliver cohesive assets across media formats.
• Analyzed audience and campaign performance against established KPIs, translating data into actionable recommendations to optimize campaigns and inform future marketing decisions.

Account Executive | Sagamore Hill Broadcasting (KJTV)

Lubbock, TX | Jun 2022 – Apr 2023

• Managed 15+ client accounts representing more than $280K in advertising revenue across traditional and digital platforms.
• Identified businesses with marketing needs through prospecting, direct outreach, and community involvement, building relationships by understanding their needs and objectives.
• Used audience research, ratings, media inventory, and client budgets to build and present advertising solutions and media schedules.
• Collaborated across internal teams to support creative development, ensure accurate campaign implementation, and manage deadlines for on-time delivery.
• Monitored campaign delivery and performance, tracking results through analytics and client reporting to identify needed adjustments.

Marketing Intern | Atlas CMMS CPAs & Advisors

Lubbock, TX | Feb 2021 – Sept 2021

• Supported B2B prospecting and direct outreach by identifying potential audit clients, researching prospect organizations, and developing targeted email and direct-mail communications to generate new business.
• Updated the local firm’s digital content, social profiles, partner biographies, and business information, creating a uniform brand presence aligned with the regional firm’s identity and marketing initiatives.

Marketing Intern | SPCA of Brazoria County

Lake Jackson, TX | May 2019 – Aug 2019

• Managed digital content across website, social media, and email channels promoting adoptable animals, events, and community outreach, increasing social media following by more than 500 followers.
• Utilized shelter management software to generate reports, analyze adoption trends, and communicate relevant information to supervisors and the public.

Community Leadership

Board Secretary | Brazos Valley Rehabilitation Center (BVRC)

Bryan–College Station, TX | 2026 – Present